What Summer 2025 Fashion Really Looks Like
If Pinterest and TikTok had a fashion baby, she'd be dressed in a crochet mini, sipping cucumber water, and proudly showing off her short, dish-washing-friendly nails. This summer isn’t just about sun-kissed selfies and floral fits; it’s also about riding the wave of soft living while staying recession-conscious. Here's the vibe shift, decoded.Garden-Core Is the New Streetwear
According to Pinterest’s 2025 Summer Trend Report, people are throwing on aprons and planting cucumbers like it’s couture. Searches for “Martha Stewart aesthetic” skyrocketed a casual +2,889% and yes, you read that right. And it's not just about the gardening. It’s the garden-to-table life: outdoor dinner parties, handmade table settings, harvesting your own kale, and sipping lemon balm detox teas with your thrifted glassware.
Key Aesthetic: earthy tones, rustic tableware, flowy linens, and sun hats that double as Instagram filters.
Home Is Where the (Thrifted) Heart Is
Cottagecore is having another main character moment, but this time it’s grown up, a little scrappier, and way more DIY. So if your living room looks like your grandma’s porch, you’re ahead of the curve.
Pinterest reported:
“Farm cottage aesthetic” up +900%
“Thrifted decor” up +300%
“Rustic farmhouse” vibes are still going strong
Crochet, Dill Green & Early 2000s Feels
Let’s talk lewks. The early aughts are still making noise, but this time with a softer palette. Pinterest calls out “crochet mini dresses,” “low-rise shorts,” and “dill green” (yes, like the pickle) as the colors and textures of summer.It’s the Gen Z remix of Coachella-core; less sequins, more soul.
Short Nails & Long-Term Thinking
Over on the Upworthy side of things, we’re seeing the economy sneak into our closets.
Here’s what they noticed:
Acrylics are out → searches and demand for short, natural nails are trending hard. Upworthy even coined them “I can wash dishes” nails; a whole mood and maybe a sign of tightening budgets.
Utility dressing is on the rise — with Old Navy pushing functional dresses and rugged pants, TikTok’s “recession-core” is no joke.
Basically, people are still dressing cute, but they’re thinking smart. Function > flex (but make it fashion).
Summer 2025 is giving “I grow my own mint and shop the sale section.” You can serve Pinterest-level looks while embracing TikTok’s practical fashion revolution.
So grab your crochet bag, throw on your thrifted overalls, and don’t forget your garden shears. This hot girl summer is rooted in softness, sustainability, and just a little bit of survival mode chic.
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